Cold Calling For Radio Sales Executives – Article 1

by Glen Pavlovich | Jan 28, 2019 | Cold Calling, Customer Acquisition, Generating Leads, Prospects, Sales, Target Audience

There are three cold calling truths in sales.  The first is that nearly every sale worth making begins with a cold call.  The second is that nearly every sales professional hates cold calls. The third is that cold calling is necessary.  

Nearly Every Sale Worth Making Begins With A Cold Call
Nearly Every Sales Professional Hates Cold Call
Overcome the fear of cold calling.